Agency: ICON (Formerly Iconologic)
The Waldorf School of Atlanta believes in the sanctity of childhood, and in instilling in children an abiding sense of wonder and an evolving quest for truth. I created this system at Iconologic to be a flexible and ever-changing symbol of the school's core values. I designed sub-brands for the three parts of the school—Kindergarten, Lower, and Upper—reflecting the journey of maturation that Waldorf's students undergo. The photography in this case study is by the endlessly talented Justin Keoninh.