Agency: ICON (Formerly Iconologic)
The U.S. Virgin Islands are colorful, tropical, and lush. During the annual Carnival celebrations there, impossibly tall costumed stilt-walkers called Moko Jumbies parade through the streets. This Caribbean tradition is thought to have its origins in West Africa, and the Moko is a spirit who is believed to protect his village and welcome those who come in peace. At Iconologic, I created this emblem and system as an homage to The Jumbie, and a symbol of the welcoming spirit of the islands. Its faceted surface is inspired by tropical fruit—the way person might chop away its outer rind to reveal its vivid center. The beautiful brand story in this case study was written by Kendra Rainey.